Outside the Natural History Museum in Berlin is an advertising display, one of those that displays a number of different pictures in sequence. This cycles through a number of posters for a single campaign. Each poster shows a person wearing a cycling helmet. Variations of the same caption is on each poster, and the caption is in English. "Looks like shit but it can save my life".

It amuses me that not only is it in English but such a caption could probably not appear on a poster in the UK.