Please sir, I wan't some more

Saw a headline on the BBC News digitext just now: "Oliver tops Christmas books list".

What with all the Dickens 200th birthday celebrations starting up, I immediately thought Oliver Twist was an odd choice for a Christmas book.  A good book, but not his most Christmassy, and not as much fun as, say, Bleak House.

Then I read the article and found it referred to Jamie Oliver.

So, how is his campaign to improve the nutritional value of the gruel served in workhouses going?